Stackflo | About

Built by someone who
has done the work.

Stackflo exists because most lead generation companies treat contractors like a transaction. We built something different.

Colby Heiner, Founder and CEO

I started in door-to-door sales and spent the next 16 years learning how revenue actually gets built at every level. From regional home services companies to Fortune 500 brands, the work was always the same: figure out where the customers are and build a system to get in front of them consistently.

Stackflo is the result of everything I learned along the way, applied specifically to roofing contractors who are tired of competing for shared leads on platforms that do not have their best interests in mind.

16+
Years in paid media and revenue growth

From door-to-door to Fortune 500, building revenue systems at every scale.

300+
Clients served globally

Across home services, SaaS, retail, and enterprise. Every engagement built around results.

$400M+
In client revenue generated

The number that matters. Not impressions, not clicks. Revenue.

700K+
Leads generated over his career

Across hundreds of campaigns, markets, and verticals. Volume creates patterns. Patterns create results.

The problem was obvious.

Roofing contractors are some of the hardest working business owners in the country. They build real things, take real risk, and run lean operations that depend on consistent job flow to stay profitable.

And yet the lead generation industry treats them like a commodity. Platforms like Angi and HomeAdvisor collect their money, sell the same contact to eight competitors, and call it a lead. Contractors have been overpaying for shared pipeline for years and most of them know it.

We built Stackflo to fix that. The model is simple. We run paid campaigns in your market, generate inbound interest from homeowners who need their roof replaced, and send every lead exclusively to you. No sharing, no competition, no race to the bottom on price.

You pay only for leads you receive. We get to work on day one and have campaigns running within a week. The goal is straightforward: put more jobs in your pipeline at a cost that makes sense for your business.

The background that backs the offer.

Stackflo is not a startup figuring things out. The systems behind it have been built and refined over 16 years across hundreds of engagements.

Fortune 500

Enterprise-level media at scale

Costco, Experian, Hallmark, NordicTrack and more. Paid media strategies refined at budgets most agencies never touch.

Home Services

Deep roots in the trades

Roofing, HVAC, plumbing, electrical and restoration. We understand job economics, seasonality, and what a real lead is worth to a contractor.

Performance Media

Google and Meta, built for results

Not brand awareness. Not impressions. Campaigns engineered from day one to generate inbound leads at a cost that makes the math work.

Lead Infrastructure

Speed to lead built in from the start

Real-time routing, automated follow-up, and CRM integration. The first contractor to call wins the job. We make sure that contractor is you.

Direct Sales

Started in the field, not a boardroom

Door-to-door sales background means we understand what it takes to close a customer. That perspective is baked into how we qualify every lead.

Revenue Systems

Pipeline that compounds over time

We do not just generate leads and move on. We optimize continuously, and the longer a campaign runs, the sharper it gets.

A few things we take seriously.

These are not mission statement bullet points. They are the things that actually drive how we work with contractors every day.

  • Exclusivity is non-negotiable

    We will never sell the same lead to two contractors. Not for any price. The model only works if contractors can trust what they are buying.

  • We move fast

    Campaigns live within 7 days of onboarding. We do not drag out setup or hide behind process. You are here to get leads, not wait for them.

  • We only work in markets we can win

    We operate in 18 storm-prone states where roof replacement demand is real and consistent. We would rather do fewer markets well than spread thin across all 50.

  • Quality over volume

    A qualified homeowner who actually needs their roof replaced is worth far more than ten tire kickers. We build campaigns to attract the right people, not just more people.

  • No fluff, no long-term lock-in

    No retainers, no contracts, no setup fees. You pay for leads you receive. If we stop delivering, you stop paying. That is how it should work.

Ready to work with us?

Tell us your market and what you are looking for. We will take it from there.

Get in Touch